Twitter Thread: Triscuit's Backstory Is Legit Electric

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mattstaff
Jul 8, 2021 12:00 PM EDT

If there's one way to set yourself apart from the competition, it's clearly to make the extra effort to literally have your biscuits be baked by electricity. Of course, that goes without saying that plenty of other things are also baked with electricity. Triscuits just did a better job at capitalizing on the electric baking process with their actual name. Weird history knowledge is fun. 

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  • 01
    Font - Sage Boggs @sageboggs OK, buckle up. I wanna talk to you about Triscuit. Sage Boggs @sageboggs · 19h Replying to @sageboggs Several years ago I was at a party (BRAG!), and I spotted a box of Triscuits. I asked everyone, "What does the word 'Triscuit' mean? It's clearly based on the word "BISCUIT," but what does the "TRI" mean?" (I'm great at parties.) Q 82 27459 14.8K
    via @sageboggs
  • 02
    Font - Sage Boggs @sageboggs · 19h The consensus was that "TRI" means three. Maybe "three layers" or "three ingredients." No one knew for sure, though, so I Googled it. But here's the thing -- Google didn't seem to have an official answer, either. Just more guesses. | 22 27190 9,095 Sage Boggs @sageboggs · 19h So we went straight to the source. We emailed Nabisco. And the response we got a few days later shook us to the core. Here it is:
    via @sageboggs
  • 03
    Font - Thank you for your interest in our Triscuit crackers. No business records survived which specifically explain the origins or inspiration for the name Triscuit. But we do know the name was chosen as a fun derivation of the word "biscuit." The "TRI" does not mean 3. If you haven't done so already, please add our site to your favorites and visit us again soon! Sage Boggs @sageboggs · 19h "The "TRI" does not mean 3." How... how do they know what it DOESN'T mean, but NOT know what it DOES mean
    via @sageboggs
  • 04
    Organism - Sage Boggs @sageboggs · 19h I was baffled. And I couldn't stand not knowing. So I did a little sleuthing online, and stumbled on some early Triscuit advertisements. Take a look at these bad boys: TRISCUIT USTED AS BREAD HEADQUARTERS FOR RICH JERSEY BUTTER TOAST, THE ELECTRIC BAKED BISCUIT. CRACKERS TRISCUIT OR WATERS Baked by Electricity. Triscult is the newest and perhaps the best creation of the Natural Food Co., of Nicaraga Falls, N. Y., makers also of the Celebrated Wheat Biscuits
    via @sageboggs
  • 05
    Font - Sage Boggs @sageboggs · 19h In the early 1900's, Triscuit was run out of Niagara Falls. And their big selling point? Being "baked by electricity." They were "the only food on the market prepared by this 1903 process." Look at the lightning bolts! And that's when it clicked-- Q 108 27505 18K Sage Boggs @sageboggs · 19h Elec-TRI-city Biscuit TRISCUIT MEANS "ELECTRICITY BISCUIT" Q 1,717 276,969 99.9K
    via @sageboggs
  • 06
    Font - Sage Boggs @sageboggs · 4h We did it, folks. WE DID IT. twitter.com/ TheRealTriscui.. mun Triscuit 4 @TheRealTriscuit - 5h We had to go all the way up the ladder but we CAN confirm 293 27787 22K romaniasfangs DAVE: we11 DAVE: thats a of a mystery no one thought was a mystery and didnt even really need solving DAVE: but if it didnt just get solved so nice work
    via @sageboggs

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